Sometimes the best way to start a retail promotion is with a product and trend mood board – even in email.

Julie Roys is a national media personality who hosts the popular weekly, “Up for Debate” on Moody Radio, Chicago for an audience of more than 30 million. She has developed great conversations around tough topics for years, but needed to develop her personal brand as well. We started the rework of her platform with an updated look that better represented her position as a journalist and national leader in important topics of the day.

The Nashville Institute for Faith and Work is a new brand that I’m helping develop. The challenges of creating a stand-alone logo with a way to identify specific channels of focus was solved by a color and naming system.

I like the big conceptual projects, but secretly I really like geeking out on details as well. Here is a recommendation I made to a client on branded Spring/Summer apparel.

I was excited to work with the elementary class of the Ocean Lab at St. Simons Island Elementary to help them develop fundraising materials to save their hands-on marine biology program.

As part of a relief effort for flooding in South Carolina, I created this illustration as part of a letter writing campaign, fund raising and social media promotion.

The “Leave it Better” campaign continues online with an integration of vocational settings and relevant scripture.

I’ve been working with a local church on a sermon series and accompanying graphics. The focus is on the integration of Faith and Work, so I was excited that they caught the vision of a campaign demonstrating all the ways “work” can be part of making the world better, at any age, in any scope.

I’ve been in a conversation with a local gas station on how to look and feel more nostalgic but still updated. Check out the before and after of this Photoshop sketch.